4 Tips to Succeed in Dropshipping

Written by Diego Breton

To get started, dropshipping is a way to sell products online with no need to hold inventory. Instead, when a store sells a product, it uses a third party to get the product shipped to the customer. This event allows the store to sell a product and raise prices to keep the profit.

With dropshipping allowing entrepreneurs to start their own business with less capital and more flexibility, the dropshipping model has become the best and easiest way to invest and start a business.

Here are four tips to help you succeed in dropshipping:

1– Do Product Research

Before starting to design a website or start to think about marketing strategies, deciding what products you will sell is the most important part. Look for products that are problem solvers, products that help people daily. 

  • Use different platforms to look for products that are selling, they usually provide you with suppliers, video ads, and different prices that other stores are using.
  • Get to know the product. Understand why that product is selling, who is the target audience for the product and what are some other products they might be interested in.
  • Look for products that produce a lot of sales. Products that have a lot of sales mean that people are buying them and trust the product. Since the product has high sales demands in the market, it makes it easier to sell.

2– Create a Long-term Brand

Dropshipping is being portrayed as a get rich quick scheme but creating a trustable brand and raising brand awareness in your dropshipping business is important since it will set you apart from the competition and keep customers coming back.

  • Find a click-worthy business name. When creating a business name, you should have in mind what you are selling, different buzz words for your customers, as well as checking if there is a domain available for that name.
  • Create a social media following. Having social media accounts for your business is a great way to keep customers engaged and it also provides a trust factor to your business.
  • Advertise your brand to customers. Create awareness of your brand when making your marketing strategy. Do something creative and memorable to promote your brand, for example, at the end of your advertising videos make your logo fade into the video or make a slogan for your business.

3- Focus on Marketing

This is what will set you apart from the competition. Analyzing your target audience and having different creative directions to approach your goal is key to creating marketing strategies for your business. Start thinking about different platforms and ways to advertise your products, for example, Influencer marketing, SEO, Facebook ads, or YouTube ads can be good options to start advertising your brand and/or business.

  • Create a marketing strategy. Start by creating brand awareness, then advertise products with exclusive offers or advertise on different platforms at the same time. Always have a plan of how you will approach your costumers.
  • Encourage shoppers to buy more. For example, have different offers of buy 2 get the second one 30% off. If your store sells keyboards, at the checkout page offer a mouse at a lower price.
  • Use re-targeting techniques. Make a list of potential customers that have visited your website but have not purchased anything and send them an e-mail or target them again since they will be more likely to buy.

4- Get to know your Supplier

Your supplier is basically what you rely on in order to grow your business and having a bad supplier can be a real pain. Send an e-mail reaching out to your supplier before starting to advertise. Make sure they have the product you are selling on stock and that shipping won’t be a problem for you or your future customers.

  • Stay in contact with your supplier at all times. Especially during events like Black Friday or when approaching Christmas, you should let them know what your plans are for the future. If you are looking to expand your product stock, you should make sure that they can handle a lot of orders at the same time.
  • Ask for your logo to be on the product. (or on the boxes that the products are shipped). This will represent your brand making it unique, as well as legitimize your brand. It creates trust with your customers.
  • Prioritize suppliers that sell multiple and relevant items. This can give you the opportunity to expand in the future and gives you a variety of products to choose from.