Facebook ads 101

Facebook advertising is considered to be one of the most influential digital advertising channels for getting conversions, clicks, and impressions. Facebook is considered to be 7 times cheaper as compared to twitter when it comes to running advertisements. You can get significant results by spending just $5 or less on the FB ads.

Getting started with Facebook ads is much more comfortable and straightforward as compared to other platforms. A new person can who doesn’t have any prior knowledge about FB ads can get started with a few clicks. Facebook also provides your quick support at every step when you are trying to run an ad campaign.

Here is a quick guide on how you can get started with FB ads instantly:

Step 1: Setting Up Goals For You FB Ads
The first step is defining goals for your Facebook ads. Before diving into the ads manager and creating your first ad copy, you should set some goals that what do you want to achieve with your ad campaign. By doing this, you will be able to measure the success of your FB ads by having a look at the objectives, whether they are achieved or not.

Step 2: Getting Through The Facebook Ads Manager
All the ads that you run on Facebook are created and managed in the Facebook Ads Manager tool. Once you have clear goals and objectives that what do you want to achieve with your ads, it is time to dive into the FB ads manager. You can click on the Create button shown on the top of your home page and then select create ads from the menu. Alternatively, you can follow this URL facebook.com/ads and open the ads manager directly. You can navigate by using the menu present on the left side of the ad manager. You can create your first ad by clicking a green button in the top-right corner of the page.

Step 3: Choosing Objective For Your Campaign

After clicking on the Create Facebook Ad button, you will get a page from which you have to choose an objective for the ad that you are going to run. You will see 15 options for what you want to achieve. These 15 options will be split under 3 main categories, which are Awareness, Consideration, and Conversion. Choose the right option according to your goals that what do you want to achieve in the end.

Step 4: Select Your Target Audience
After choosing the objective, the next step is choosing your target audience. This is a very crucial step, and you can select your demographics on the base of age, gender, location, Languages, Interests, behaviors, and connections. You can also include or exclude people based on specific interests or behaviors. It allows you to define a highly precise audience for your ad according to your needs.

Step 5: Selecting Budget
The next step is selecting a budget and choosing the number of days for which you want your ad to run. You can select a minimum of $1 budget for 1 day and can run the ads for as many days as you wish. If you have selected 2 days for your ads to run, then your ads will stop automatically after 2 days and will only spend the budget that you allocated for the ad.

Step 6: Choosing your Advert
This is the part of FB advertising where the fun begins. Now you have to choose the images and videos that you want to include. You have to write a headline, body text, and have to select that where do you want to display your ad on Facebook. Which type of ad you want to create, either you want to choose an existing post or create a new advert.

Step 7: Submit and Review
After you are done with all of the steps mentioned above, now it is time to submit your ad to Facebook. Facebook will review your ad to confirm that your advertisement complies with the Facebook advertising policies. Once your ad is approved, it will be delivered to your audience automatically. You will be able to see the real-time performance of your ad in the ads manager tool, and you can easily edit and control it.